For a majority of websites, most of their web traffic comes from search engines, therefore it is very important to know the right manner in which you can maximize your search engine rankings. Many website owners either neglect or simply are not really familiar with the best SEO practices. Here are six mistakes web developers should avoid when designing and programming their website.
Poor Web design
A website’s graphical design and navigation will affect its ability to retain website visitors and aid them in navigating your website. Search engines take into account a website’s bounce rate when determining its search engine rankings. A website’s design does not merely refer to the graphical element but also its hierachy structure. Search engines like to have URLs that are readable and filled with relevant keywords.
Steer clear from having php queries in URLs- they make it hard for search engine robots to crawl and they don’t do you any favours for the search terms you are trying to rank for. If you want to restrict search bots from accessing any areas of your site- such as error or restricted pages or tell search bots when to index your site remember to include a robots.txt file and a sitemap.xml file.
Overusing Graphics and Animations
Search engine robots navigate through your website’s source code and cannot read the content on graphics or animations. It is a good idea to avoid using an image in situations where a HTML text could be used instead. If you must have an image as a text, in a logo for example, remember to include that text in the ALT and TITLE (for Firefox) tags.
Websites that are primarily built on Flash cannot currently be read by search engine robots, therefore if you decide to incorporate flash into your website you need to make sure you accompany it with some HTML text. Another downside of having a graphics-heavy website is that search engines take into account the loading times of your web pages, which means your website may be penalized for loading too slowly.
Little or no Backlinks
Many websites rely primarily on search engines as their main source of traffic. If you website has little or no backlinks, your website will perform poorly in the search engine rankings. Search engines such as Google rely on mathematical algorithms that determine a site’s pagerank. If your website has many backlinks coming from other websites with a high pagerank, you can expect your website to perform fairly well depending on your competition.
Inproper use of Keywords
Before you input any content into your website, you must first do your research into your niche. Be specfic about what keywords that will suit your website. If your website is about your company or brand, remember to include those keywords that make up the brand or campany name.
You also need to be careful about what keywords you try to target, as some may already have a lot of competition. Try to target keywords that are well searched but have less competition. There are many online research tools to help you with this, one of which is Google’s Keyword Tool.
Insufficient use of HTML and Meta tags
Many website owners underestimate the role that HTML and meta tag play in search engine rankings. The HTML Title tag and Meta Description tag are the two most important on-page optimization techniques to help improve your search engine results page for particular keywords, while also helping visitors know what your site is about from a list of search engine results.
Use keywords in these tags that differentiate different pages from one another. Be selective in the keywords you try to target as this will determine which visitors enter your site.
Lack of New or Unique Content
Search engines like new and unique content. It is not a good idea to include duplicate content in your website as you may be penalized by the search engines. When writing content for you site, keep in mind not only the keywords that are relevant to your website, but also your website’s readers or customers.
Your approach should be that you are writing for your visitors, but also keeping in mind the search engines and keywords. It is always best to write you own content, however, if you choose to hire a writer, be very clear about the style, content and length that you require for your website.
