U2AlbumReview Website Reboot

23 Aug

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Visit U2albumreview.com
I’ve been meaning to finally complete a facelift and overall reboot of my U2albumreview.com website. The original website was first around since 2008 but was screaming out for a facelift since then. Why did I feel it needed a redesign? Well I made the website before I knew anything about web design and development, so I wanted to put my knowledge and expertise into good use. I also felt it would be better if I designed the website on a CMS like WordPress so I can easily update data.

Well now, after just a few weeks work of redesigning and painstakingly transferring all the information and redirecting old urls, the website reboot is finally done! Check out U2AlbumReview.com and let me know what you think. If you also have any questions about any plugins or design features on the website, feel free to ask and I will answer any questions.

Your On-page Search Engine Optimisation Checklist

2 Jun

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When talking about Search Engine Optimisation (SEO) techniques, many web developers and website owners would simply equate this to having mountains of external backlinks and talk about anchor-text linking. However, the other side of Search Engine Optimisation relies largely on the actual content of your website and how well your website is structured and internally linked together. I call this internal SEO or On-page Search Engine Optimisation. Here is a checklist of on-page SEO points that you should keep in mind:

  • Unique Content: Remember that “Content is King”. Search engines places greater importance on webpages that have unique and relevant content. Remember to also check your spelling and grammar.
  • Duplicate Content: On the flipside, having duplicate content on your website is a big no-no since search engines put greater importance on unique, relevant content.
  • Use the nofollow tag: All links on your website that goes to any external domain should have the rel=”nofollow” tag. By including this tag, you will stop the “link juice” from going to the external website, while your own website will be valued higher by search engines such as Google.
  • Proper use of Headings: Every webpage should have one H1 tag. Some webmasters make the mistake of using two H1 tags on one page. Headings of secondary importance should be in a H2 or higher tag heading. Use the strong(bold) tag and list tags(ul and ol) when necessary. By correctly structuring your page with heading tags you will make it easier for search engines to properly index your page and show relevant excerpts of your webpage on its results pages
  • Use a Robots.txt file: Robots.txt files can help you control parts of your website that you do not want indexed. These may include administrative or private areas of your website
  • Use a sitemap.xml file: By having a sitemap.xml file you can tell search engines how often to visit your website for new content. By doing this you will let search engines know how often to index your website. Check out Google Webmaster for more information.
  • Dead links: Always check your website for dead links. W3C link checker is a good tool. You should also check other parts of your code for any errors.
  • Loading Times: Websites with large images and other multimedia can take a long time to load. Search engines are known to penalize websites with unacceptably slow loading times.
  • Use of Flash: If your website is built in Flash, this can be major disadvantage in your ability to rank well in search engines. Search Engines currently have great difficulty indexing Flash pages, so you should limit your usage. If you must use Flash, then you should also incorporate standard HTML content as well.
  • Use SEO Friendly URLs: By having readable SEO friendly URLs, search engines can give greater weight to certain keywords and its matching content when ranking your webpages. If you are running WordPress for you website, then I recommend you read my post on WordPress Permalinks.
  • Descriptive image file names: This is a technique many people do not know about. By having keyword-driven, descriptive image filenames, you will rank well in Search Engine image results (Especially Google). The naming format I use is to separate each word with a “-” (dash). For example, “this-is-a-picture.jpg”
  • Meta Description Tag: The Meta Description tag, unlike the Meta Keyword tag (which is useless) is still relevant. Your Meta description tag will show up as the excerpt in search results pages. This is pretty good for having on your homepage, as you can put in a catchy welcome message. However, I find it is irrelevant and even counterproductive in content-heavy webpages, largely because Google usually does a darn good job of extracting an excerpt from you webpage for your keyword.

    The excerpt Google chose for its results pages for my name- Tam Nguyen
    Above: Google did a darn good job in extracting an excerpt for my homepage in its results pages for my name: Tam Nguyen. I had not included a Meta Description tag, but if I did that’s exactly what I would of put in.

  • Meta Title Tag: The Meta title tag probably holds the greatest weight in determining how well your webpage will rank for a certain keyword (from an on-page SEO perspective). So you would want to make sure it is relevant to the content and has keywords you want to rank for.
  • And finally… keywords: Make sure you have the relevant keywords you want to rank for in you content, title tags and headings. But remember not to go overboard and stuff every sentence with them. If you need help finding the right keywords to target, then I suggest you use the Google Keyword Tool

If you keep these points in mind when building your website, then chances are you will rank well for your keywords in search engines such as Google. If you need any clarification on any of these points or would like to add your own on-page Search Engine Optimisation(SEO) methods, please feel free to leave a comment.

An alternative approach to choosing the Colour Scheme for your website

1 Jun

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Choosing a colour scheme for your website is usually an easy task. You get the project brief from your client, do a little research on the business or company and stick with the existing company/business colours and branding.

However, what happens when the colour scheme is not apparent or clear, or when your are dealing with something broad and less obvious. Perhaps you are dealing with with an up and coming business with no strong branding, maybe you want to build your own work portfolio but don’t know where to start.

One alternative approach I learnt from a former TAFE lecturer in regards to choosing colours for a website is to find them from nature. If you look at a nature picture, maybe a waterfall, forest or desert you will usually see that colours in a natural environment blend perfectly together complementing each other in terms of hue, saturation and brightness.

Compare this with a city landscape or any other man-made structure and you will see that the colours do no complement each other at all. They contrast each other and do not appear natural next to one another. Here is what I am suggesting you do now:

  1. Load up Adobe Photoshop or Fireworks
  2. Find a picture of a natural landscape that you can associate with the purpose of the website you are building. For example if you are building a website for a wildlife conservation charity, then perhaps you can get a picture of a forest scenery.
  3. Copy and Paste it into Photoshop (or Fireworks).
  4. Create 6 or 7 square boxes and place them below each other in a vertical list next to the picture.
  5. To the of the square boxes, create 3 or 4 more boxes (depending on how many colours you want for your website) also in a vertical list.
  6. Use the Eyedropper tool to choose 6 or 7 colours from the picture and put them into the square boxes.
  7. Out of the 6 or 7 colours boxes (colour swatches) choose 3 or 4 that you would consider using as a colour scheme for your website

Colour Swatch for the movie: Into the Wild
Colour Swatch for one of my favourite movies: Into the Wild

Using this technique you can easily find colour schemes that complement each other and may work well for the website you are building. So if you are ever stuck choosing a colour scheme for a website that may not be so obvious, then I suggest you find it from nature!

Optimizing images using Adobe Photoshop’s Image Processor

31 May

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On occasions you may want to resize and create thumbnails from a large collection of images. Or perhaps you may want to reduce the quality of a large number of photos. Maybe you may want to do both resizing and image quality optimizing. So how would you go about doing this?

Well if you have Adobe Photoshop, then you can automate this process for as many images as possible. Photoshop’s Image Processor works in the same way as Firework’s old Batch Process works- by performing tasks- resizing, quality optimization, saving as a variety of file formats etc, and automating it for a large number of files.

To use Image Processor, Open up Adobe Photoshop, then go to File > Scripts > Image Processor. You can also use Image Processor in Adobe Bridge.

  1. The first thing to do when you have Image Processor open is to select the folder the images are in. Click the button Select Folder to find your folder.
  2. Next, select the destination folder you want the processed images to appear. You may want to make a separate folder for these images or if you want the images to appear in the same location, check that option.
  3. The third step is to determine what tasks you want to perform on the source images. Choose what file format to save the images as (JPEG, PSD, TIFF), the quality of the processed images and the new image size dimensions
  4. You can set other processing options in the 4th segment. For all the detailed information about these options, you should check out this Adobe Help Page.
  5. Click Run to automate the process. This may take a few minutes depending on the amount of images that need to be processed.
  6. You can save the current processing settings as an XML file that can be used again at any time. Simply click Save and choose a location. To use a saved setting, click Load and find your XML file.

Adobe Photoshop Image Processor

Once you have used Photoshop’s Image Processor once, you will easily get the hang of it. You will find that by automating image processing, you will save a lot of time and effort.

Testing your website for Browser Compatibility with Browsershots

30 May

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Testing for browser compatibility is one of the most important things you will need to perform as a website developer during the testing phase of building a website. While you can theoretically test browser compatibility on your own computer, it becomes quite a difficult task when you consider the factors you will need to keep in mind:

  • Browser version differences
  • Font Typeface Availability
  • CSS rendering differences
  • OS(Operating System) rendering differences (Linux & Windows)

This is where a web tool such as Browsershots becomes very useful in testing for browser compatibility. Using Browsershots, you have the option to test display differences based on browsers on foreign Operating Systems (such as Safari) along with a range of different browsers and older browser versions. You can try this open-source web utility at at Browsershots.org. I also recommend that you sign-up for a free account so that you get the unlimited quota usage.

Test for browser compatibility with Browsershots.org
Test all the browsers till your heart’s content

When Browser testing you should also keep in mind screen resolution differences and how your website will look on a widescreen resolution for example. I usually find that a flexible-width CSS design can usually look unnecessarily skewed on widescreen. On the flipside, a fixed-width CSS design can leave large areas of unwanted whitespace.

How to Vectorize Photos to JPEG using Vector Magic

17 May

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A while ago I was given the task of designing a sign for a strawberry market gardener to place outside his property. The only problem with this is that the sample image he wanted to display on the sign was a very small stamp label, only slightly bigger than my thumb. At that time I didn’t really know how to vectorize images, except by optimizing images by reducing the number of colours using Photoshop and Fireworks. So the first thing I decided to do was scan the part of the stamp label that I needed (shown in the before image below).

Then I found out about a program called Vector Magic. Vector Magic works by redrawing the edges of Bitmap images and converting it to a vector image (including PDF and EPS file formats). From there you can convert your vector image to an accessible file format such as JPEG or PNG.

Below is the before and after image of using Vector Magic to create a crisp vector image from originally a small, scanned and very blurry image. I use the full version which allows you full control over the vectorized result. This includes anti-aliasing, smoothing, segmentation, choice of colours and more. You can try out Vector Magic on your browser on their website.

Strawberry Sign BeforeStrawberry logo Before (scanned image of a stamp label)

Strawberry Sign AfterStrawberry logo After (using Vector Magic)

You can see the end result of the strawberry sign, which includes a vectorized strawberry image on my Graphic Design portfolio page. If you have any questions about using Vector Magic or what vectorizing settings I used for the Strawberry sign, feel free to contact me or leave a comment.

Setting up your Pinglist for WordPress

13 May

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If you do not know about WordPress’ inbuilt capability to ping certain websites, then I suggest you read through this post and set up you Pinglist as soon as possible. Pinging other websites from WordPress simple tells certain websites that you have updated or new content which will allow fast indexing of your webpages in search engines such as Google and Yahoo.

WordPress by default only has a handful of websites that it ‘pings’ to. However you can dramatically decrease the time it takes to index your webpages by adding more and relevant websites to this pinglist. This will also help your SEO (Search Engine Optimisation) efforts since your webpages will appear in search engines for certain keywords quicker.

To set up your WordPress pinglist simply login to your admin area and then go to the ‘writing’ link under the ‘Settings’ tab. Once there, go to the Update Services heading (down the bottom) as shown in the pic below.

Wordpress Pinglist

Below is a pinglist that you can use to replace the current default list. Simply copy and paste this list to replace the current one. If you manage to find more sites to add to this pinglist, simply add them to the ‘Update Services’ box.

http://zing.zingfast.com
http://zhuaxia.com/rpc/server.php
http://xping.pubsub.com/ping/
http://xmlrpc.blogg.de
http://www.zhuaxia.com/rpc/server.php
http://www.xianguo.com/xmlrpc/ping.php
http://www.weblogues.com/RPC/
http://www.weblogues.com
http://www.snipsnap.org/RPC2
http://www.snipsnap.org
http://www.popdex.com/addsite.php
http://www.popdex.com
http://www.newsisfree.com/xmlrpctest.php
http://www.newsisfree.com/RPCCloud
http://www.mod-pubsub.org/ping.php
http://www.lasermemory.com
http://www.imblogs.net/ping/
http://www.holycowdude.com/rpc/ping/
http://www.feedsky.com/api/RPC2
http://www.catapings.com/ping.php
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.blogsnow.com/ping
http://www.blogshares.com/rpc.php
http://www.blogsdominicanos.com/ping/
http://www.blogroots.com
http://www.blogpeople.net
http://www.blogoon.net/ping/
http://www.blogoole.com/ping/
http://www.blogdigger.com/RPC2
http://www.bitacoles.net/ping.php
http://www.a2b.cc
http://weblogues.com/RPC/
http://weblogues.com/ping/
http://wasalive.com/ping/
http://trackback.bakeinu.jp/bakeping.php
http://topicexchange.com
http://thingamablog.sourceforge.net/ping.php
http://syndic8.com/xmlrpc.php
http://snipsnap.org/RPC2
http://signup.alerts.msn.com/alerts-PREP/submitPingExtended.doz
http://services.newsgator.com/ngws/xmlrpcping.aspx
http://rpc.wpkeys.com
http://rpc.weblogs.com/RPC2
http://rpc.twingly.com
http://rpc.technorati.jp/rpc/ping
http://rpc.technorati.com/rpc/ping
http://rpc.tailrank.com/feedburner/RPC2
http://rpc.reader.livedoor.com/ping
http://rpc.pingomatic.com
http://rpc.newsgator.com/
http://rpc.icerocket.com:10080
http://rpc.britblog.com/
http://rpc.blogrolling.com/pinger/
http://rpc.bloggerei.de/ping/
http://rpc.blogbuzzmachine.com/RPC2
http://rcs.datashed.net/RPC2/
http://rcs.datashed.net
http://r.hatena.ne.jp/rpc
http://popdex.com/addsite.php
http://pingqueue.com/rpc/
http://pingoat.com/goat/RPC2
http://pingoat.com/
http://pinger.blogflux.com/rpc
http://ping.wordblog.de/
http://ping.weblogs.se/
http://ping.weblogalot.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.snap.com/ping/RPC2
http://ping.rootblog.com/rpc.php
http://ping.namaan.net/rpc
http://ping.myblog.jp
http://ping.kutsulog.net/
http://ping.feeds.yahoo.com/RPC2/
http://ping.feedburner.com
http://ping.fc2.com/
http://ping.fakapster.com/rpc
http://ping.exblog.jp/xmlrpc
http://ping.cocolog-nifty.com/xmlrpc
http://ping.blogs.yandex.ru/RPC2
http://ping.blogoon.net/
http://ping.blogmura.jp/rpc/
http://ping.bloggers.jp/rpc/
http://ping.blogg.de/
http://ping.blo.gs/
http://ping.bitacoras.com
http://ping.amagle.com/
http://packetmonster.net/xmlrpc.php
http://newsisfree.com/RPCCloud
http://newsblog.jungleboots.org/ping.php
http://mod-pubsub.org/ping.php
http://mod-pubsub.org
http://lasermemory.com/lsrpc/
http://imblogs.net/ping/
http://holycowdude.com/rpc/ping/
http://hamo-search.com/ping.php
http://fgiasson.com/pings/ping.php
http://feedsky.com/api/RPC2
http://effbot.org/rpc/ping.cgi
http://coreblog.org/ping/
http://catapings.com/ping.php
http://bulkfeeds.net
http://blogupdate.org/ping/
http://blogstreet.com/xrbin/xmlrpc.cgi
http://blogsnow.com/ping
http://blogshares.com/rpc.php
http://blogsearch.google.us/ping/RPC2
http://blogsearch.google.tw/ping/RPC2
http://blogsearch.google.sk/ping/RPC2
http://blogsearch.google.se/ping/RPC2
http://blogsearch.google.ru/ping/RPC2
http://blogsearch.google.ro/ping/RPC2
http://blogsearch.google.pt/ping/RPC2
http://blogsearch.google.pl/ping/RPC2
http://blogsearch.google.nl/ping/RPC2
http://blogsearch.google.lt/ping/RPC2
http://blogsearch.google.jp/ping/RPC2
http://blogsearch.google.it/ping/RPC2
http://blogsearch.google.in/ping/RPC2
http://blogsearch.google.ie/ping/RPC2
http://blogsearch.google.hr/ping/RPC2
http://blogsearch.google.gr/ping/RPC2
http://blogsearch.google.fr/ping/RPC2
http://blogsearch.google.fi/ping/RPC2
http://blogsearch.google.es/ping/RPC2
http://blogsearch.google.de/ping/RPC2
http://blogsearch.google.com/ping/RPC2
http://blogsearch.google.com.vn/ping/RPC2
http://blogsearch.google.com.uy/ping/RPC2
http://blogsearch.google.com.ua/ping/RPC2
http://blogsearch.google.com.tw/ping/RPC2
http://blogsearch.google.com.tr/ping/RPC2
http://blogsearch.google.com.sg/ping/RPC2
http://blogsearch.google.com.sa/ping/RPC2
http://blogsearch.google.com.pe/ping/RPC2
http://blogsearch.google.com.my/ping/RPC2
http://blogsearch.google.com.mx/ping/RPC2
http://blogsearch.google.com.do/ping/RPC2
http://blogsearch.google.com.co/ping/RPC2
http://blogsearch.google.com.br/ping/RPC2
http://blogsearch.google.com.au/ping/RPC2
http://blogsearch.google.com.ar/ping/RPC2
http://blogsearch.google.co.za/ping/RPC2
http://blogsearch.google.co.ve/ping/RPC2
http://blogsearch.google.co.uk/ping/RPC2
http://blogsearch.google.co.th/ping/RPC2
http://blogsearch.google.co.nz/ping/RPC2
http://blogsearch.google.co.ma/ping/RPC2
http://blogsearch.google.co.jp/ping/RPC2
http://blogsearch.google.co.it/ping/RPC2
http://blogsearch.google.co.in/ping/RPC2
http://blogsearch.google.co.il/ping/RPC2
http://blogsearch.google.co.id/ping/RPC2
http://blogsearch.google.co.hu/ping/RPC2
http://blogsearch.google.co.cr/ping/RPC2
http://blogsearch.google.cl/ping/RPC2
http://blogsearch.google.ch/ping/RPC2
http://blogsearch.google.ca/ping/RPC2
http://blogsearch.google.bg/ping/RPC2
http://blogsearch.google.be/ping/RPC2
http://blogsearch.google.at/ping/RPC2
http://blogsearch.google.ae/ping/RPC2
http://blogroots.com/tb_populi.blog?id=1
http://blogpeople.net/ping
http://blogoon.net/ping/
http://blogoole.com/ping/
http://blogmatcher.com/u.php
http://blogdigger.com/RPC2
http://blogdb.jp/xmlrpc
http://blogdb.jp
http://blogbot.dk/io/xml-rpc.php
http://blog.goo.ne.jp/XMLRPC
http://blog.goo.ne.jp
http://blo.gs/ping.php
http://bitacoras.net/ping/
http://bitacoles.net/ping.php
http://bitacoles.net/notificacio.php
http://bblog.comping.php
http://bblog.com/ping.php
http://audiorpc.weblogs.com/RPC2
http://api.my.yahoo.com/rss/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/ping
http://api.my.yahoo.co.jp/RPC2
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.feedster.com/ping
http://a2b.cc/setloc/bp.a2b
http://1470.net/api/ping
http://www.a2b.cc/setloc/bp.a2b

Using this pinglist, I have had my blog posts indexed in as quickly as 2 minutes. At maximum, my pages are indexed within 24 hours. How did I know that? Well I currently have the SEO toolbar installed in Firefox which has a button that will show the cached version of a webpage. You can also do this in Google by going to the search bar and typing in this:

cache:http://www.yourwebsite.com/

At the top of the cached page it will show the last time the page was indexed by Google.

How to enable save tabs in Firefox 4

12 May

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I’ve only just recently made the late upgrade to Firefox 4 as I’ve been waiting for certain plugins to be compatible with the latest browser version. And while I’ve been pretty impressed overall with Firefox 4 there was one thing that really annoyed me about this new version update- That I didn’t have the option to save tabs when I exit Firefox.

With the older versions of Firefox I had the option to ‘save tabs and quit’ (see pic below), but I had no option to do this with Firefox 4. I did some research and apparently this feature is set off by default in Firefox 4 and needs to be turned on. If you want to know how to restore this feature just follow the simple steps below:

  1. Go to your address bar and type about:config
  2. It will ask you to confirm, click the button to continue
  3. You will see a page with a lot of configurations and settings arranged in rows. In the Filter bar search for two properties: browser.showQuitWarning and browser.warnOnQuit
  4. If they are set to false, then double click to set them to true

Do you want Firefox to save your tabs for next time it starts?
Do you want Firefox to save your tabs for the next time it starts? I sure do!

And thats it! To test it out just open a few tabs and then close Firefox. It should prompt you: Do you want Firefox to save your tabs for the next time it starts? If it doesn’t then you may need to take a further step:

Go to the tools menu > options and where it says When Firefox starts, make sure that it is set to Show my home page and not Show my window and tabs from last time. If it is set to Show my window and tabs from last time, this means that your tabs and windows get automatically saved and it will void the options we set earlier and Firefox will just automatically exit the browser without giving you the option to save the tabs or just quit.

That should be simple enough to configure, but if you have any questions then let me know.

How you can Boost your Website Traffic with Articles

2 Apr

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There are many ways to drive visitors to your website; however one of the most effective is to use articles. Popular search engines such as Google are always on the lookout for new and creative material for their users. These users, which include you and I, demand a wide variety of information at our fingertips. The reason being, we view the internet as a huge source of information. When we begin writing articles we can use that mindset to begin to write fresh and unique content, which is exactly what the users and the search engines want.

When you are starting to write your article from the very beginning, or even if you are a rewriting an article, there may be a few steps you want to to keep in mind. Once you have determined the topic you are going to write about, you probably will want to do some research online, which can involve using a research tool such as the Google Keyword Tool.

Ezine Articles

You may want to look at articles that others have written on your topic on such sites such as EzineArticles, or try to garner the opinions others have on your topic, on Discussion Forums. Don’t be afraid to ask questions, as this will only help you learn more about your topic. If for any reason you don’t have a broad knowledge or understanding of the topic at hand, take time to fully research your topic before you begin on your writing endeavor.

During your researching stage, it is always important to keep in mind the keywords that you are trying to direct to your website. Remember to be specific and targeted with your keywords. For example, if you are a Perth tax accountant, you would want to target keywords such as “Perth Tax Accountants” or the name of your business, rather than just “Tax Accountants”.

When you begin your article, you must remember to write it in a structured manner- one which has a beginning, middle and an end. It is a good idea to break up your article into paragraphs of about 4 or 5 sentences each and no more than 700 words for the whole article. If you are writing the article to be be sent to Online Article sites such as EzineArticles.com or GoArticles, remember to include a link back to your site in the resource box.

Writing articles for you website is a great way to boost the amount of visitors to your website. Not only do articles bring traffic directly from the people that read the articles, but they also provide you with a boost in your Search Engine Rankings for specific keywords relating to your site.

This is because for every article that links back to your site, you are getting more backlinks, which help search engine such as Google determine the importance of your website. Writing articles is just one of the great techniques that you can use to help get a new site kick-started or give an old one that extra boost it needs.

7 Key Ways to Drive Targeted Traffic to Your Site

1 Apr

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Many website owners will know that it is a difficult task to drive high quality traffic to a site. Whether your website’s purpose is to sell products and services, to sell affiliate products or simply a promotion site, there are certain techniques that will help market and bring more traffic to your website.

Social Media Marketing
Social networking sites such as Facebook, Twitter and Youtube are all the rage these days, so it is important to build an effective web presence in these sites and others, which will increase your website following. Social bookmarking sites such as Digg, Delicious and StumbleUpon can also provide a great boost in your website traffic if you submit your site’s link to them. These social media sites are extremely effective in increasing the popularity of your website as well as provide a boost in search engine rankings.

Social Media

Building Backlinks
Submit your site to high PR website directories in order to gain quality backlinks back to your site. Most directories will place your site link in the right categories which will help bring relevant and targeted users to your site. Doing simple things such as posting on relevant discussion boards with your site’s URL in the signature area will also boost traffic to your site and also raise your search engine rankings, which will bring you more targeted traffic.

Affiliate Programs
If you sell products online such as an ebook, you can always start up a promotion program to allow others to help sell your products for them, while they earn a commission. It is entirely up to you how you decide to pay your affiliates, whether it be percentage per sale or pay per lead. You may also want to promote your affiliate program on an online marketplace such as Clickbank.

Article Marketing
Writing or hiring people to write articles for your site is one of the most effective ways to build both search engine rankings and also bring about targeted traffic to your website. If you consider yourself a talented article writing or web copyrighter you can easily write articles that are relevant to your niche.

The articles do not need to be long, just make sure you don’t go plagirising other people’s work, after all search engines only like unique content. If you would rather others write for you, their are plenty of keen freelance writers and companies dedicated to providing you with fresh and unique content, such as Constant Content.

List Building and Email Marketing
One of the most effective ways to improve your product conversion rates is to build a list of visitors who come to your website. By providing users who come to your website with an option to opt-in to a mailing list, you are building a list of potential customers that you can then launch an email marketing campaign or simply to notify of for future products.

This way users will continually come back to your website rather than simply leave your website forever. Remember that it is a good idea to offer your users a discount as an incentive to come back to your website again and again.

Maintaining proper in-site SEO Practices
Sometimes website owners are so caught up in building backlinks and advertising about their website they forget the other side of Search Engine Optimization. Make sure your website has an effective search engine-friendly linking strategy so the search robots can easily navigate and index your website.

Keep in mind keyword-relevant title tags, meta descriptions, nofollow tags, SEO Friendly links, as well as having well researched and unique web content on your site. If you do this properly and also have an effective external backlinking strategy, you can expect a lot of targeted visitors from major search engines such as Google. It is also important to remember to design your site in a way that is not only easy for search bots to navigate, but also easy for human users.

Advertising
Paying for advertising space is a proven method for generating a great boost to your web traffic. Programs such as Google Adwords or Facebook Ads give advertisers a great opportunity to bring about targeted traffic to their website.

You may also wish to purchase a permanant advertising space on related websites that you think will provide potential boost in traffic. If you own a website that is only very new, advertising is a great lifeline to help improve and grow your website traffic.