Many website owners will know that it is a difficult task to drive high quality traffic to a site. Whether your website’s purpose is to sell products and services, to sell affiliate products or simply a promotion site, there are certain techniques that will help market and bring more traffic to your website.
Social Media Marketing
Social networking sites such as Facebook, Twitter and Youtube are all the rage these days, so it is important to build an effective web presence in these sites and others, which will increase your website following. Social bookmarking sites such as Digg, Delicious and StumbleUpon can also provide a great boost in your website traffic if you submit your site’s link to them. These social media sites are extremely effective in increasing the popularity of your website as well as provide a boost in search engine rankings.

Building Backlinks
Submit your site to high PR website directories in order to gain quality backlinks back to your site. Most directories will place your site link in the right categories which will help bring relevant and targeted users to your site. Doing simple things such as posting on relevant discussion boards with your site’s URL in the signature area will also boost traffic to your site and also raise your search engine rankings, which will bring you more targeted traffic.
Affiliate Programs
If you sell products online such as an ebook, you can always start up a promotion program to allow others to help sell your products for them, while they earn a commission. It is entirely up to you how you decide to pay your affiliates, whether it be percentage per sale or pay per lead. You may also want to promote your affiliate program on an online marketplace such as Clickbank.
Article Marketing
Writing or hiring people to write articles for your site is one of the most effective ways to build both search engine rankings and also bring about targeted traffic to your website. If you consider yourself a talented article writing or web copyrighter you can easily write articles that are relevant to your niche.
The articles do not need to be long, just make sure you don’t go plagirising other people’s work, after all search engines only like unique content. If you would rather others write for you, their are plenty of keen freelance writers and companies dedicated to providing you with fresh and unique content, such as Constant Content.
List Building and Email Marketing
One of the most effective ways to improve your product conversion rates is to build a list of visitors who come to your website. By providing users who come to your website with an option to opt-in to a mailing list, you are building a list of potential customers that you can then launch an email marketing campaign or simply to notify of for future products.
This way users will continually come back to your website rather than simply leave your website forever. Remember that it is a good idea to offer your users a discount as an incentive to come back to your website again and again.
Maintaining proper in-site SEO Practices
Sometimes website owners are so caught up in building backlinks and advertising about their website they forget the other side of Search Engine Optimization. Make sure your website has an effective search engine-friendly linking strategy so the search robots can easily navigate and index your website.
Keep in mind keyword-relevant title tags, meta descriptions, nofollow tags, SEO Friendly links, as well as having well researched and unique web content on your site. If you do this properly and also have an effective external backlinking strategy, you can expect a lot of targeted visitors from major search engines such as Google. It is also important to remember to design your site in a way that is not only easy for search bots to navigate, but also easy for human users.
Advertising
Paying for advertising space is a proven method for generating a great boost to your web traffic. Programs such as Google Adwords or Facebook Ads give advertisers a great opportunity to bring about targeted traffic to their website.
You may also wish to purchase a permanant advertising space on related websites that you think will provide potential boost in traffic. If you own a website that is only very new, advertising is a great lifeline to help improve and grow your website traffic.